Web & Analytics Specialist

HR Team

Position in Lubbock

Web & Analytics Specialist

Role Overview

To develop, execute and enhance digital marketing strategies to reach targets for brand awareness and increase lead generation.

Core Functions

  • Assist with website development and maintenance for all Betenbough Companies’ brands to improve and enhance customer experience.
  • Help manage overall data and analytics strategy and reporting for each brand.
  • Analyze customer behaviors, journeys and other data to find patterns and problems, and then develop solutions to enhance the customer experience.
  • Prepare and present wireframes, mock-ups and other digital assets to internal teams and stakeholders.
  • Continuously research and stay up to date on best practices in web design.

Required Skills & Qualifications

  • Proficiency in HTML & CSS
  • Proficiency in Google Tag Manager & Google Analytics
  • Experience using WordPress


  • Experience using Themeco Pro 
  • Proficiency in JavaScript

Work Environment & Physical Requirements

  • Works in temperature-controlled environment. However, position may be subject to possible extreme weather and driving conditions (rain, snow, high winds, sandstorms) while overseeing company events.
  • Vision for near, mid-range and far as well as hearing for low, medium, and high pitch.
  • Requires physical ability for standing, sitting, crouching, kneeling, frequent walking, reaching above head and below waist.
  • Must have a current and valid driver’s license and must be able to be insured by company fleet insurance.
  • Must be able to perform all job expectations safely with or without reasonable accommodations.
  • Ability to lift 5 – 20 pounds.

Hours & Schedule

  • Average 40 hours per week (M-F, 8am-5pm).
  • Minimal travel required for company events and inter-region collaboration.


  • Comprehensive Employee Benefit Package
  • Company-issued cell phone
  • Employer-Paid Life, AD&D, LTD Insurance
  • Company Training Opportunities
  • Enrolled into ESOP (Retirement Benefits)
  • Company-Sponsored Vision Trips
  • Paid Time Off Policy
Get Alerts

Ready to Start?

Apply now
Need a little help?