Betenbough Companies
Terms
FINANCIAL
avoid Down payment | use Initial Investment
avoid Buy/spend | use Own/acquire/invest
avoid Price/cost | use Total investment/total value
avoid Monthly payment | use Monthly investment
avoid What you can afford | use Within the budget you set for yourself
avoid Lower-end | use Affordable
COMMUNITY
avoid New construction | use New homes
avoid PUD | use Planned community
avoid Phase | use Community
avoid Spec Homes | use Available homes
avoid I don't know | use That's a great question. I'll find out.
PRODUCTS AND FEATURES
avoid Unit/house | use Homes
avoid Lot/parcel | use Homesite
avoid Standard | use Included
avoid Comes with | use Your home includes
PERSONALIZATION
avoid Option/upgrade | use Includes features/luxury features/personalizations
avoid You have to pick | use You may select/or you may choose
avoid Options you ordered | use Options you selected
SALES PROCESS
avoid We sell | use We offer/you may choose from
avoid Contract/offer | use Agreement
avoid Discount | use Promotional offer
PEOPLE
avoid Agent/sales | use New Home Specialist/Associate
avoid Hostess/receptionist/assistant | use New Home Coordinator
avoid Client/prospect | use Potential home buyer
avoid Client in homebuying process | use Home buyer
avoid Field superintendent | use Builder
avoid Sub-contractor | use Trade partner
