Role Overview

Assist in creating engaging content and managing social media platforms, including Instagram, Instagram Reels, TikTok, and Facebook. This role requires proficiency in content creation, social media management, and an understanding of current social media trends to enhance Betenbough Homes’ brand visibility and engagement.

Core Functions

• Develop and schedule creative content for Betenbough Homes on the following platforms: Instagram, Instagram Reels, TikTok, and Facebook.
• Collaborate with the marketing team to align social media content with brand strategy.
• Capture and edit videos and images to create engaging posts and reels. Research social media trends and implement innovative content ideas.
• Engage with followers by responding to comments and messages in a timely manner.
• Track social media analytics to measure content performance and provide insights.

Required Skills & Qualifications

• Demonstrated experience in creating content for platforms like Instagram, TikTok, and Facebook.
• Strong verbal and written communication skills.
• Experience with short-form video creation and editing software like CapCut.
• Ability to engage with people and make them feel comfortable on camera.
• Understanding of current social media trends and platform algorithms.
• Knowledge of best practices for increasing social media engagement and audience growth.

Preferred Skills & Qualifications

• Previous internship or freelance experience in a social media or content creation role.
• Experience in social media analytics and reporting tools (e.g., Google Analytics, Meta Business Suite).
• Experience collaborating with cross-functional teams (e.g., marketing, sales, or construction teams).
• Strong storytelling skills with a creative eye for capturing authentic moments.
• Basic understanding of social media advertising or influencer partnerships.

Work Environment & Physical Requirements

• Vision for near, mid-range and far as well as hearing for low, medium, and high pitch.
• Requires physical ability for standing, sitting, crouching, kneeling, frequent walking, reaching above head and below waist.
• Must have a current and valid driver’s license and must be able to be insured by company fleet insurance.
• To be considered for this position, you must be at least 18 years old in accordance with company policies and applicable labor laws
• Ability to lift 5 – 20 pounds.

Hours & Schedule

• Part-time 20 – 29 hours per week.