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History

Betenbough Beginnings

Our journey started in 1992 with a father-son duo who wanted to deliver quality, affordable homes and honor God through their work. Today, Betenbough Companies is employee-owned and has grown to include multiple businesses with distinct missions united under one purpose.

1992

Betenbough Homes

Betenbough Homes, West Texas’ number one new home builder, was founded in 1992 when father and son, Ron and Rick Betenbough teamed up to deliver quality homes in Lubbock at the most competitive price. The pair built 11 homes that inaugural year, launching a business built on providing home buyers with more home for less money, and an unparalleled home buying experience.

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2007

Betenbough Homes Odessa

Betenbough Homes saw a need for affordable, quality homes in the Permian Basin and expanded to Odessa, TX with our North Park Community. Odessa has since been one of our best-selling regions!

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2008

Betenbough Homes Midland

Betenbough Homes expanded even further in the Permian Basin to Midland, TX with our Park Place Community.

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2015

Betenbough Homes Amarillo

Betenbough Homes expanded to the Panhandle of Texas, launching our Amarillo region with Hillside Terrace Estates.

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2016

Alcove Farms

Alcove Farms is the first to adopt regenerative farming practices within the city limits of Lubbock, Texas - producing fresh eggs and hormone-free chicken while also restoring the land to what nature intended. Our premium, pasture-raised chicken and local eggs are hormone-free, organically fed, non-soy, hand-picked and hand-processed by our farmers. Alcove Farms provides freshness and flavor to Lubbock families, businesses and restaurants.

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2016

Kingdom at Work

Kingdom at work is a movement that seeks to inspire, equip, and ignite leaders to advance God’s Kingdom through their influence in the marketplace. Kingdom at Work hosts three-day workshops and one-day events, in addition to producing Kingdom at Work films and helping form and provide curriculum for Kingdom at Work Action Groups nationally and internationally.

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2017

The Willows Event Center

The Willows Event Center is home to a breathtaking garden, courtyard and event center centered around hosting some of life's most precious events, made complete with full-service, in-house catering. Our hope is to provide our customers with the service, support and inspiration to not only host their wedding or event with confidence but to truly enjoy it!

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2020

Impact Title

Impact Title is a dynamic and passionate team offering title and escrow services to residential realtors, commercial realtors, and builders in Lubbock and across Texas. We provide proactive service through prompt communication and precise reporting throughout the closing experience, along with quick disbursements post-closing.

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2021

Elevate Building Supply

Elevate Building Supply offers the construction industry top-notch, professional service, and a data-driven approach. We consider ourselves process masters, utilizing nearly 30 years of industry experience to intentionally serve and supply high-volume building trades.

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2021

Ninety-Two Bakery & Café

Inspired by our love for coffee and travel, Ninety-Two Bakery & Café brings the French countryside to Lubbock, TX and is named after the year in which it all began, when a father and son came together under the same mission. Sit around our table and experience artisan coffee, hand-crafted pastries and decadent food, all made in-house and crafted with intention.

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