History
Betenbough Beginnings
Our journey started in 1992 with a father-son duo who wanted to deliver quality, affordable homes and honor God through their work. Today, Betenbough Companies is employee-owned and has grown to include multiple businesses with distinct missions united under one purpose.
1992
Betenbough Homes
Betenbough Homes, West Texas’ number one new home builder, was founded in 1992 when father and son, Ron and Rick Betenbough teamed up to deliver quality homes in Lubbock at the most competitive price. The pair built 11 homes that inaugural year, launching a business built on providing home buyers with more home for less money, and an unparalleled home buying experience.
2007
Betenbough Homes Odessa
Betenbough Homes saw a need for affordable, quality homes in the Permian Basin and expanded to Odessa, TX with our North Park Community. Odessa has since been one of our best-selling regions!

2008
Betenbough Homes Midland
Betenbough Homes expanded even further in the Permian Basin to Midland, TX with our Park Place Community.

2015
Betenbough Homes Amarillo
Betenbough Homes expanded to the Panhandle of Texas, launching our Amarillo region with Hillside Terrace Estates.


2016
Kingdom at Work
Kingdom at work is a movement that seeks to inspire, equip, and ignite leaders to advance God’s Kingdom through their influence in the marketplace. Kingdom at Work hosts three-day workshops and one-day events, in addition to producing Kingdom at Work films and helping form and provide curriculum for Kingdom at Work Action Groups nationally and internationally.

2017
The Willows Event Center
The Willows Event Center is home to a breathtaking garden, courtyard, and event space designed to host some of life’s most meaningful celebrations. Our hope is to provide organizations, brides, and their families with a beautiful setting and thoughtful service that brings their vision to life.

2020
Impact Title
Impact Title is a dynamic and passionate team offering title and escrow services to residential realtors, commercial realtors, and builders in Lubbock and across Texas. We provide proactive service through prompt communication and precise reporting throughout the closing experience, along with quick disbursements post-closing.

2021
Elevate Building Supply
Elevate Building Supply offers the construction industry top-notch, professional service, and a data-driven approach. We consider ourselves process masters, utilizing nearly 30 years of industry experience to intentionally serve and supply high-volume building trades.

2021
Ninety-Two Bakery & Café
Inspired by our love for coffee and travel, Ninety-Two Bakery & Café brings the French countryside to Lubbock, TX and is named after the year in which it all began, when a father and son came together under the same mission. Sit around our table and experience artisan coffee, hand-crafted pastries and decadent food, all made in-house and crafted with intention.
2025
Olive Branch Home Loans
Olive Branch Home Loans was founded in 2025 with the purpose of creating unmatched value for Betenbough Homes buyers through a relational, streamlined lending experience. From application to closing, the team is committed to easing the stress of home financing through clear communication, personal connection, and an efficient, end-to-end process designed to serve each buyer with care and intentionality.


