"Those who are righteous will be long remembered." Psalm 112:6b (NLT)
Beloved Betenbough Team,
It is hard to believe that a year has passed without our late CEO and co-founder, Rick Betenbough, at the helm and just months without our patriarch, Ron Betenbough. As the days passed, we fully realized a truth that we had only spoken and believed in faith before their deaths - purpose matters. The Betenbough family (Ron, Rick, and Holly) has given us a rich legacy, and we want to steward that well together. The torch is in our hands, and we commit to carry it forward with the same dedication, care, and faith. We will long remember Rick and Ron, two exceptional men who risked it all to bring value and love to the marketplace. What started as a simple agreement on day one to honor God bloomed into Betenbough Companies’ purpose today—to reveal God and His Kingdom through our work in the marketplace—which guides our board’s daily decision-making practices.
Read a Letter from Jeanna
Betenbough Companies is a Public Benefit Corporation, which is a corporate organizational structure for the State of Texas. The PBC structure allows us to have priorities beyond profit. This means we are able to demonstrate our deep care for those we work alongside, those we serve, the communities in which we do business, and the world in which we live. Profit is not a secondary goal; rather it serves as the economic engine by which we fulfill our purpose.
TABLE OF CONTENTS
BETENBOUGH COMPANIES' CORE VALUES
Our culture is built upon and guided by core values, sometimes referred to as our “house rules.” We work to intentionally shape a healthy culture in which our purpose (our why) and our missions (our whats) can be successfully accomplished through these core values (our how). We invite every team member to commit to these values as a member of the Betenbough Companies team.
Unity
- Submit to and honor one another in humility
- Talk to one another, not about one another
- Doesn't mean uniformity, but instead appreciating differences
- Be willing to disagree & commit to the decision made
- Seek to understand someone else's perspective, not prove yours is right
Growth
- Humbly embrace feedback
- Adapt to change
- Be willing to try something new
- Commit to a lifestyle of learning, not just being promoted
Excellence
- Not perfection, but bringing your best
- Make it better, even if it's already pretty good
- Act with a sense of urgency
- Refuse mediocrity
- Don't fear failure; constantly tinker
Generous Stewardship
- Take responsibility
- Manage resources in a way that brings a return
- Pursue gratefulness, not entitlement
- Be open-handed & willing to share time, knowledge, & natural abilities
- Adopt an abundance mindset versus a scarcity mindset
The Businesses of Betenbough Companies
Multiple diverse businesses united by one distinct purpose: to reveal God and His Kingdom through our work in the marketplace.
Est. 1992
Build. Serve. Impact.
Est. 2016
Inspire. Equip. Ignite.
2016-2024
Sow. Grow. Restore.
Est. 2018
Serve. Equip. Ignite.
In Memoriam: A Lifelong Shepherd
Our beloved patriarch and co-founder, Ron Betenbough, went home to the Lord on August 28,
2024. He left a tremendous legacy of love, faith, and generosity; Ron’s fingerprints are all over this company and its people—even those who never met him!
Read Article
TEAM
Our collaborative environment and relational leadership style provide a wealth of opportunity for impact on team members. In this section you’ll read stories that highlight how we pray for, support, give to, challenge, look out for, get vulnerable with, and truly love each other. Be inspired by these powerful stories of impact on our team members and their families.
Culture MVPs
Read Article
Second Home
watch film
A Season for Everything
watch film
The Gift of Desperation
watch film
Beyond the Team
Read Article
That’s What Love Does
watch film
A New Kingdom Outpost
Read Article
Above and Beyond
Read Article
A Challenge to Serve
Read Article
Your Real Prayer Requests
Read Article
An Impossible Choice
Read Article
Hardwired to Care
Read Article
Healed People Heal People
Read Article
COMMUNITY
Our desire is to provide world-class products and services that make a positive difference in our communities. Not only does this kind of work affect our customers, it also impacts the businesses we partner with. This section covers the exciting impact our work is having on customers and trade partners.
Brotherhood
Read Article
Fairy Tale Picnic
Read Article
Homeowner Testimony: Salinda & Briton
Read Article
Too Good to be True
Read Article
Surrounded with Peace
Read Article
Homeowner Testimony: The Dy Family
Read Article
What Enough Looks Like
Read Article
A Purpose in Every Table
Read Article
Homeowner Testimony: The Macapagals
Read Article
Laying the Foundation
Read Article
Homeowner Testimony: Rachel Ordonez
Read Article
A CADegorical Win
Read Article
Homeowner Testimony: Sydney Scheller
Read Article
Unicorns & Rainbows
Read Article
A Safe Space
Read Article
Loving Our Amarillo Neighbors
Read Article
WORLD
The impact of Betenbough Companies extends beyond our team, our customers, and our trade partners. We seek to sow into people, businesses, and ministries across the globe, revealing more of the Kingdom than we could on our own. The stories in this section highlight what God is doing through us for our neighbors, whether they’re next-door or across the globe.
2024 Vision Trips
Read Article
What He Didn’t Know Was Missing
Read Article
Too Much on the Line
Read Article
Even More Generous
Read Article
Large Scale Giving
Read Article
Kingdom at Work 2024
Read Article
The Ripple Effect
Read Article
From Pitstop to Workshop
Read Article
Acts of Love Fund
Read Article
Living and Breathing it
Read Article
Employee Matching
Read Article
Caring for All God’s Children
Read Article
Community Grants
Read Article
We’re All in this Together
Read Article
Culture Shock
Team Members' First Year Experiences
This past year has been incredible! From the thorough interview process, to the incredible onboarding process that made me feel the most welcomed I have ever felt anywhere, to today, every day has zipped by! Prior to coming here, most of my career was spent in large multi-billion-dollar corporations, some of which had a good corporate culture. However, even the best corporate culture pales in comparison to this place. As a Christ-follower, I always found myself feeling as though I needed to keep that part of my life to myself and out of my work. Today, and every day since I started, I get to pray with my team, pray for my team and their families, pray for our leaders, pray for our homeowners, all while we get to serve our homeowners through our work in Warranty. I am proud to be ‘revealing God and His Kingdom through our work in the marketplace’ with such an exceptional group of people.
Bobby Sanders
Warranty Manager, Betenbough Homes Amarillo
The Betenbough culture first impacted my family when my husband began working here six years ago. We felt loved and taken care of, like we were a priority. At that time we didn’t know the Lord, but we never felt judged. We saw the importance placed on values being lived out daily. It sparked a curiosity in both of us that led to us coming to know the Lord, changing our lives forever. The past three years has been a time of getting to know the Lord. This journey led me here, to the company that first showed me a different way six years ago. The biggest impact the culture at Betenbough has had on me has been switching from a transactional mindset to a relational mindset and putting people first. Before I knew the Lord, I never took the time to really get to know the people who I was providing a service to and truly love them. I struggled to find purpose at work, and my job was primarily a way to provide for my family. Now, I understand that there is a bigger purpose.
Cassie Aguilar
Employee Wellness Guide, Betenbough Companies
Betenbough is truly unique in the best way possible! When I joined the Betenbough family, I was coming out of an unhealthy work environment where I was constantly discouraged, disrespected, and feeling burnt out. I was even questioning if my career in marketing that I loved was worth it anymore. I knew I needed a change to reignite my passion, and I thank God every day that I stumbled upon a job opening in the marketing department at Betenbough. Growing up in Lubbock, I always heard that Betenbough is a great place to work. I knew that if I got the chance to work here, it would be a complete 180 from my last job. Since joining the marketing team, I have experienced what true collaboration and respect looks like. I'm blessed to have a leader who invests in me professionally, personally, and spiritually, and a team that values people over operations. I truly feel seen, cared for, and respected every day. Betenbough has been such a blessing in my life!
Amie Cotton
Marketing Project Coordinator, Betenbough Business Services
After 6 months of working at Betenbough, my wife stopped me in my tracks when she said: “This is the best version of yourself that I’ve ever seen.” The people here don’t just believe in God, but rather seek to involve the Holy Spirit in the day to day both relationally and operationally. We are a group of people like any other, except that we deeply desire to allow the Lord to have his way. I have been told who I need to be in Christ for many years but now have a level of support and accountability that I didn’t before. I have grown in discipline, boldness, and courage as I seek to follow the Holy Spirit when it may not be comfortable or easy. From the outside, I’ve had a new job for the last 6 months. But from inside, I’ve been given the opportunity to step deeper into the identity that Christ has laid before me to serve His people and His Kingdom in a way that is as transformative to me as it is to my region.
Ty Lust
Connections Specialist, Betenbough Homes Odessa
Working for Betenbough over the past year has not only been healing for me in terms of work culture and professionalism but has also cultivated deep spiritual growth in both my leadership and personal life! Having a community to support and encourage vulnerability, the tools and resources for spiritual growth, and the example portrayed by senior leadership has been such a blessing. My passion for my role has been renewed, but in a new way than ever before; my identity is no longer tied to my work performance, but in the Father who knows and loves me regardless! This enables me to love my teams well and inspire them, from which excellence flows.
Jarisa Larsen
Accounting Manager, Betenbough Business Services
Before I came to Betenbough, I was longing for a position where I would be challenged to grow. I sure got what I asked for when I took this job! Working here has been so rewarding. I have grown professionally, personally, and spiritually. One aspect of the culture that has surprised and blessed me the most is the relational, intentional leadership. My leaders know me and look out for me. I feel appreciated and invested in.
Jennifer Schmidt
Marketing Specialist, Betenbough Business Services
Heavenly Father,
First, we thank you for your steadfastness, favor, and faithfulness in a year of profound grief and market uncertainty. Your constant presence in our lives allowed us to experience in fullness your word in Proverbs 4:7 – “And, the peace of God, which surpasses all understanding, will guard your hearts and minds in Christ Jesus.” Your presence throughout the year has brought peace, provision, and protection, so we pause and praise you...
Read A Prayer for 2025
