
Beloved Betenbough Team,
It is hard to believe that a year has passed without our late CEO and co-founder, Rick Betenbough, at the helm and just months without our patriarch, Ron Betenbough. As the days passed, we fully realized a truth that we had only spoken and believed in faith before their deaths - purpose matters. The Betenbough family (Ron, Rick, and Holly) has given us a rich legacy, and we want to steward that well together. The torch is in our hands, and we commit to carry it forward with the same dedication, care, and faith. We will long remember Rick and Ron, two exceptional men who risked it all to bring value and love to the marketplace. What started as a simple agreement on day one to honor God bloomed into Betenbough Companies’ purpose today—to reveal God and His Kingdom through our work in the marketplace—which guides our board’s daily decision-making practices.
Betenbough Companies is a Public Benefit Corporation, which is a corporate organizational structure for the State of Texas. The PBC structure allows us to have priorities beyond profit. This means we are able to demonstrate our deep care for those we work alongside, those we serve, the communities in which we do business, and the world in which we live. Profit is not a secondary goal; rather it serves as the economic engine by which we fulfill our purpose.
BETENBOUGH COMPANIES' CORE VALUES
Unity
- Submit to and honor one another in humility
- Talk to one another, not about one another
- Doesn't mean uniformity, but instead appreciating differences
- Be willing to disagree & commit to the decision made
- Seek to understand someone else's perspective, not prove yours is right
Growth
- Humbly embrace feedback
- Adapt to change
- Be willing to try something new
- Commit to a lifestyle of learning, not just being promoted
Excellence
- Not perfection, but bringing your best
- Make it better, even if it's already pretty good
- Act with a sense of urgency
- Refuse mediocrity
- Don't fear failure; constantly tinker
Generous Stewardship
- Take responsibility
- Manage resources in a way that brings a return
- Pursue gratefulness, not entitlement
- Be open-handed & willing to share time, knowledge, & natural abilities
- Adopt an abundance mindset versus a scarcity mindset
The Businesses of Betenbough Companies

Est. 1992

Est. 2016

2016-2024

Est. 2018

In Memoriam: A Lifelong Shepherd

Culture MVPs

Second Home

A Season for Everything

The Gift of Desperation

Beyond the Team

That’s What Love Does

A New Kingdom Outpost

Above and Beyond

A Challenge to Serve

Your Real Prayer Requests

An Impossible Choice

Hardwired to Care

Healed People Heal People

Brotherhood

Fairy Tale Picnic

Homeowner Testimony: Salinda & Briton

Too Good to be True

Surrounded with Peace

Homeowner Testimony: The Dy Family

What Enough Looks Like

A Purpose in Every Table

Homeowner Testimony: The Macapagals

Laying the Foundation

Homeowner Testimony: Rachel Ordonez

A CADegorical Win

Homeowner Testimony: Sydney Scheller

Unicorns & Rainbows

A Safe Space

Loving Our Amarillo Neighbors

2024 Vision Trips

What He Didn’t Know Was Missing

Too Much on the Line

Even More Generous

Large Scale Giving

Kingdom at Work 2024

The Ripple Effect

From Pitstop to Workshop

Acts of Love Fund

Living and Breathing it

Employee Matching

Caring for All God’s Children

Community Grants
